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UAE EQUESTRIAN AND RACING FEDERATION / BRAND GUIDELINES / SECTION 2 / CORE ELEMENTS






          2.18  Prohibited applications


         This section covers examples of forbidden items for the   For further queries or approvals on placing the UAEERF
         UAEERF Identity or any of it’s supporting graphic   Identity onto  objects, contact the UAEERF  Office
         elements to be placed, printed, produced or    : www.uaeerf.ae
         associated with. This is not a complete nor extensive list but
         is to be used as an initial checklist guide.




         Transport vehicles                             Disposable items

         The UAEERF Logo Identity and its supporting brand   DO NOT place the Identity or any of its supporting graphic
         elements are to be used with great care and respect,   elements onto disposal items that can be thrown away,
         and can no longer be used on vehicle livery.   crushed or soiled, such as:

         If the government entity requires identification for it’s livery,   -   Plastic or paper bags, bottles, packaging, cups, plates
         acronyms of the entities name may be used, for example     etc.
         Department  of Transport  can use DOT, but  never  the   - Tissues
         full name.                                     - Food stuffs etc.

         DO NOT place the Identity or any of its supporting graphic   Undesirable items
         elements onto any part of a vehicle, such as:
                                                        DO NOT place the Identity or any of its supporting graphic
         - Cars, 4x4 and sports utility vehicles        elements onto undesirable items that may disrespect, hide,
         - Lorries and pick-up trucks                   tarnish or raise questions against the brand, such as:
         - Buses, minibuses and coaches
         - Bicycles                                     - Garbage bins
         - Motorcycles                                  - Ash trays
         - Taxis, trains, monorails and trams           - Cigarettes and packaging
         - Ships, boats and hovercrafts                 - Coasters
         - Aeroplanes and helicopters-  Emergency and first   - Cutlery
         responder vehicles                             - Coat hangers
         - Recreational vehicles such as camper vans, motorhomes   - Headphones
         and trailers                                   - Mouse pads
         - Electric vehicles such as hybrid cars,  golf buggies and   - Batteries
         segways                                        - Fire extinguishers
         -  All-terrain vehicles (Quad bikes)           - Matches
         - Garbage, sewage, construction or water trucks  - Lamps, lamp shades and bulbs
                                                        - Furniture
         DO NOT place the Identity or any of its supporting graphic   - Cushions, blankets, throws and rugs
         elements inside the vehicle in areas such as:  - Industrial, agricultural and mechanical objects,
         -  Car mats                                    equipment, apparatus and machinery
         -  Dashboard covers                            - Animal and livestock objects, equipment, apparatus and
         -  Seat covers                                 machinery etc.
         -   Window decals


















          40                                                        @2019 UAE EQUESTRIAN AND RACING FEDERATION. ALL RIGHTS RESERVED
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