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The Most Beautiful Winter in the World

“The Elite” in the Hospitality of UAE

His Highness Sheikh Mohammed
bin Rashid Al Maktoum, Vice
President, Prime Minister of the
UAE and Ruler of Dubai launched
the ”The Most Beautiful Winter
in the World” campaign for the
second year, with the cooperation
of federal authorities and local
tourism departments as one team
to consolidate the UAE as a unique
tourist destination, as confirmed by
the coming fifty years Principles.
His Highness stressed that the
winter of the UAE is beautiful, like
the beauty of the spirit of the people
of UAE, and that the most beautiful
winter in the world is in the most
beautiful country in the world and
among the best people in the world.
The launch of the campaign
coincides with the UAE’s hosting
of several major tournaments,
including the President’s Five Star
Cup and the Longines Five Star
Showjumping Nations Cup, in
addition to several other international
tournaments in the star categories,
which constitute the largest program
of tournaments during this period of
the year and season.
During the winter period, large
numbers of elite riders from different
countries of the world flock to the
Emirates to participate in major
and international competitions,
which constitute the most important
stations in the participants’ agenda
due to their high technical levels and
special prizes, which are compatible
with all international programs,
where snow covers many countries
of the world, show jumping activities
and tournaments are suspended.

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