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UAE EQUESTRIAN AND RACING FEDERATION / BRAND GUIDELINES / INTRODUCTION

Our vision, mission and values

Our Vision

To make the country a top-class equestrian hub keeping in mind the national culture

and heritage and to be a source of pride and inspiration to the people. Spread equestri-
an spirit among the young and the old and make the youngsters love and understand
the noble creature- the horse. Boost equestrian disciplines like Endurance, Showjump-
ing, Dressage, Eventing, Tent Pegging and Racing. Continue to produce world-class
riders

Our Mission

Enhance the country's image nationally and internationally by participating in all eques-
trian events Promote and encourage the equestrian spirit among the youth Promote
and enhance the sport of Endurance Riding within the UAE and also outside by provid-

ing competition, training and development opportunities that will appeal to all levels of
rider from beginners to world class winners. Continue to promote the Pure-bread
Arabian horses all over the world Provide comprehensive training through courses,
seminars and meetings Organise and participate in all international equestrian activities
in general and endurance and show jumping in particular which will pave way for better
relationship between countries leading to improved bilateral ties Follow the motto
"sport can bridge all gaps" To promote the spirit of team work and hard work among
the equestrian fraternity To take pride in what we are, our history, achievements and
our equestrian culture To inspire others by our commitment to the sport.

Our Values

The proper treatment of all animals is a part of the Islamic moral code and our Arab
tradition. As for the horse, even more emphasis is placed on good care, for these
creatures have been selected by the Arabs as man’s partner and travel companion.

Concern for the horse’s welfare is not so much a matter of following rules, but more of
listening to one’s own conscience and soul. We are very keen to remind all people to
treat these marvellous animals compassionately and to ensure that all horses are well
cared for.

4 @2019 UAE EQUESTRIAN AND RACING FEDERATION. ALL RIGHTS RESERVED