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UAE EQUESTRIAN AND RACING FEDERATION / BRAND GUIDELINES / CONTENTS

CONTENTS

INTRODUCTION

The UAE Equestrian and Racing Federation Brand 3
Our vision, mission and values 4
The UAE Equestrian and Racing Federation Logo 5
The story of the UAE Equestrian and Racing Federation Logo 6

SECTION 1
THE UAE EQUESTRIAN AND RACING FEDERATION LOGO
1.1 Abu Dhabi Decree – UAE Equestrian and Racing Federation Logo 11
1.2 UAE Equestrian and Racing Federation Logo elements 12
1.3 UAE Equestrian and Racing Federation Logo lock-ups 13

SECTION 2 THIS SECTION IS MANDATORY.
CORE ELEMENTS ALL EQUESTRIAN SPORTS
ENTITIES ARE TO ADHERE TO
THE FIXED CORE ELEMENTS.
2.1 Introduction 17
2.2 Full colour Identity 18
2.3 Greyscale Identity 20
2.4 Single colour Identity 21
2.5 Horizontal lock-up specifications 22
2.6 Vertical lock-up specifications 24
2.7 Clear space 26
2.8 Minimum size 27
2.9 Size and positioning 28
2.10 Wordmark typeface 29
2.11 Supporting typeface 30
2.12 Logo colour palette 32
2.13 Logo on colour background 33
2.14 Identity reverse out usage 34
2.15 Identity on image usage 35
2.16 Identity for special applications 36
2.17 Special material and production techniques 37
2.18 Prohibited applications 38

TO COMMUNICATE OUR
SECTION 3 VISION, POSITIONING AND
BRAND ASSETS STRUCTURE THE EQUESTRIAN
3.1 Introduction 47 SPORTS ENTITIES CAN UTILISE
3.2 Logo colour palette 48 OR BE INSPIRED BY OUR BRAND
3.3 Patterns 49 ASSETS.

@2019 UAE EQUESTRIAN AND RACING FEDERATION. ALL RIGHTS RESERVED. iii