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UAE EQUESTRIAN AND RACING FEDERATION / BRAND GUIDELINES

PREFACE

The UAE Equestrian and Racing Federation has a new brand identity. As the Equestrian
Sports evolves, so does its image. The UAE Equestrian and Racing Federation Logo has been
part of the emirate’s identity since 1992 and over the past few years it has been developed in

order to present a consistent conformity and preserve the individuality of The Equestrian
Sports.

The UAE Equestrian and Racing Federation Identity is made up of a number of elements. In
order to build a consistent brand, it is important that all Equestrian Sports entities understand
how the brand elements work together and where flexibility applies.

The primary role of these brand guidelines is to provide detailed descriptions of the core
elements of the brand, including advertising, stationery, environment branding and support-
ing design templates.

These guidelines provide rules and examples for adhering to the brand in all visible applica-
tions of the Equestrian Sports and marketing communications. They will provide an under-
standing when applying the UAE Equestrian and Racing Federation Brand, allowing the devel-
opment of a consistent framework without restricting creativity.

If you have any questions regarding the use of the UAE Equestrian and Racing Federation
Brand, please visit our website www.uaeerf.ae.

@2019 UAE EQUESTRIAN AND RACING FEDERATION. ALL RIGHTS RESERVED. i