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CHAPTER IV – COMMERCIAL AND SPONSORSHIP


               Article 133 - Commercial Rights

               1.     The ownership of the FEI title and FEI logos; the titles, logos, and Competition formulae of
                      all FEI-named Events are vested with the FEI.
               1.1.   The FEI owns all Official International Ranking Lists and is the beneficial owner of any and
                      all intellectual property rights which may now or at any time in the future exist anywhere in
                      the world in respect of any data or information resulting from the ranking of Athletes and
                      Horses competing at the Events and Competitions held under its authority.
               1.2.   The FEI is the absolute and outright legal and beneficial owner of any and all intellectual
                      property rights which may now or at any time in the future exist anywhere in the world in
                      respect of any data or information relating to the Events. No one may collect or exploit any
                      data or information relating to the Events and Competitions without the FEI's prior written
                      authorisation. To the extent any such person or entity is deemed to own or control rights to
                      such data or information by operation of applicable law, that person or entity hereby assigns
                      to the FEI all such existing and (by present assignment of future rights) all such future rights
                      (including  intellectual  property  rights  and  other  proprietary  rights)  in  that  data  or
                      information. NFs are allowed to use, free of charge, the data of the Events held in their
                      territory and the data of their Athletes regardless of where they compete. In addition, OCs
                      shall also be entitled to use, free of charge, the data of their own Event.
               1.3    The  FEI  has  the  exclusive  right  to  exploit  the  aforesaid  properties  through  all  media,
                      including new media, Internet and TV in all its forms, as well as for sponsorship, betting,
                      and marketing purposes according to the conditions set forth in paragraphs 2 and 3 below.
               2.     With regard to FEI-named Events, an Agreement shall be reached between the FEI and the
                      relevant  NF  and  OC,  which  defines  their  respective  rights  and  duties  related  to  the
                      exploitation of all commercial properties and the possible sharing of the revenues therefrom.
               2.1.   The Agreement shall recognise previous commitments of the relevant NF and OC and resolve
                      any possible conflicts.
               2.2.   Subject to the provisions in paragraph 3, the normal basis for the Agreement will be the
                      license to the relevant NF and OC of the commercial properties for a fee established by the
                      FEI for each Category of FEI Championship or Event and for possible profit sharing.
               2.3.   With regard to the FEI-named Series and Competitions organised as a part of other Events,
                      the Agreement shall be reached between the FEI and the relevant NF and OC which shall
                      respect previous commitments of the relevant NF and OC, unless otherwise agreed.
               3.     The terms of the Agreement must be finalized before the Board confirms the final allocation
                      of the Event and/or the approval of the FEI-named Series or Competition. The exploitation
                      of all commercial properties, betting and TV rights must be negotiated in such a way as to
                      assure the feasibility of the Event, FEI-named Series or Competition concerned, taking into
                      consideration the technical and sporting conditions and the promotion of equestrian sport.
               4.     If an FEI-named Event has a title sponsor, the sponsor's name may appear in conjunction
                      with the relevant title.
               5.     FEI Championships, FEI World Cup™ Finals and FEI Nations Cup Series must use the official
                      logos of the FEI on all posters and on the front page of all schedules and programmes.
               6.     CIOs  must  use  the  official  logos  of  the  FEI  on  all  posters  and  on  the  front  page  of  all
                      schedules and programmes.


               Article 134 - Sponsored Teams

                      In order to take part in FEI Events, sponsored teams must be registered with the FEI in
                      accordance with the relevant Sport Rules.


               Article 135 - Advertising on Athletes and Horses and Promotion

               1.     Athletes participating in an Event agree to be filmed, televised, photographed, identified,
                      interviewed and otherwise recorded during the Event for the purposes of the media coverage
                      of the Event (by means of all and any media throughout the world in perpetuity) and the
                      promotion of the sport. Athletes therefore assign with full title guarantee in perpetuity to
                      the FEI all rights of any nature in any such recordings. Athletes agree that their name and
                      image and any photographs and moving images taken of them at an Event may be used by
                      the FEI and/or OC for the purposes of publicising the Event and promoting the sport.
               2.     At all Events, except Regional and Olympic Games under the patronage of the IOC, Athletes
                      may wear clothing and use equipment (including, but not limited to, riding equipment and



               General Regulations, 24th edition, 1 January 2020   21
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